In this chapter I chose to blog about mobile apps. Forbes.com listed an article titled "is 2014 finally the year of mobile?" The contributor from Forbes, Ms. Whitler seems to think so, she cites data from IBM's analytics benchmark as an indicator that mobile traffic has been steadily driving 25% of total online traffic to retail sites. Even more evident that this is the year for mobile is that 20% and higher of total online sales are from mobile.
The article talks about the importance of companies designing mobile apps from the ground up for their business, instead of trying to take an existing business website and fit it into the mobile format because of the issues that arise.
One thing in particular I thought was very interesting was the IBM "presence zones," which engage customers in store by using location-based sensors to send them promotions in real time based on their location in the store, and time spent in certain aisles.
Something in the article also reminded me of the article we read about "IT doesn't matter" by the Harvard Business Review. It was the last paragraph, Ms. Whitley quotes Henderson as saying that "I'd love to say all you need to do is buy some technology, but it isn't a one dimensional problem. You have to pick the right technology and invest in the right people and re-imagine your internal processes."
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