Chapter 1, E-Commerce: The Revolution Is Just Beginning

Chapter 1 of the text gives a brief talk about the features and significance of E-commerce in the marketplace and introduces to us the many types of E-commerce, such as B2B, C2C, and social E-commerce (something I haven't heard much about.)

The business where I am employed is successful mainly through the use of the E-commerce website eBay (C2C), where we pay very little to be in a vast "marketspace." What goes along with this is the fact that it is a market that can be accessed virtually anywhere at any time through any number of technological devices; it is this ubiquity that will also reduce the costs for not only us but for customers transactions. Consider the gas you use going to the store, even the time you spend; however with E-commerce sites you don't even have to get out of bed if you choose to. Even though eBay is considered a consumer-to-consumer type of e-commerce, I personally see it as a combination of B2B, B2C, and C2C. This is because on eBay we deal with other businesses on eBay, as well as selling as a business directly to the consumer, and we can purchase items to re-sell from other consumers.

eBay overhauls seller fees in an attempt to steal customers from Amazon.

eBay uses B2B strategy with Dell Data Centers to lower transaction costs.