For this chapter I decided to focus on portals since I don't know a whole lot about them. The definition of a Portal is "internet sites providing access or linkage to other sites." I found an article that discusses how Yahoo, Forbes.com, and InvestingDaily.com are using the portal subscription website model.
Yahoo, Forbes, and InvestingDaily are free subscription websites, yet they can be used in a premium way to drive more traffic and gain more subscribers. These premium subscription models include membership, newsletter, reference, periodical, magazine, and application.
Portals have different levels and composition. For instance, Yahoo, a general purpose portal, is a vast amount of varied websites; which according to the article makes it a "media website, online business, or website network." Yahoo actually includes different archetypes, such as their Yahoo Dating section which is a membership website.
However a majority of publishers are just interested in posting content from their own publications and other inner sources. This is used to supplement any relevant content they use from outside sources including contributors and/or subscription websites. These outsiders may get some compensation by the publisher or are just hoping to increase traffic through the links back to their own websites.
Some interesting numbers to think of provided by the article; Yahoo.com had 168,021,757 unique visitors from the United States in September of 2013, Forbes.com had 13,722,071 unique visitors from the United States in the same month, while InvestingDaily.com took in a mere 182,215 unique visitors from the United States that same month.
Another interesting article I found talked about the Obama administration's new health insurance portal for small businesses in Delaware, Illinois, Missouri, New Jersey and Ohio. This is a trial launch before the rest of the 50 states have the service available.
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