For Google Analytics, what really seemed to stand out as important is the function of measuring bounce rates. This measurement can be hugely beneficial in figuring out why your website isn't keeping people engaged on your site and going even deeper through your page. It can make you aware of a design issue with the initial page the user lands on, usability issues, or perhaps they couldn't find the information they needed right away on the first page, and there seemed to be no link to click that was relevant.
Next I thought measuring site speed is important, especially considering nowadays people have very little patience for technology and expect content to load almost instantaneously. Site speed reports get measured through latency aspects such as: the page load time for your pages, through different browsers from users located worldwide, the speed at which an action is executed after a user clicks, and image loading. Lastly, how quickly the browser makes the data available for users to interact with it on your site.
Other web analytics resources I found are: Occam's Razor, a blog run by Avinash Kaushik. He provides tips and help to people on using web research and web analytics through this blog.
I also found an organization called Luna Metrics, they are an analytic consulting firm that is affiliated with Google. They provide quick responses to customers (within the next business day according to their site), and even work on weekends to help customers with their website needs.
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